Hahahahahahahahahaha. Is this guy serious? I think he is. Does he even watch extremely lame and frequently third-place lineup on his own network? Actually, that must be all he watches. To the libs inside their bubble, that Fox News world out there can’t be real – can it?
Yeah, good luck on doubling your ratings. First, you’ll have to dump Ed Schultz, Rachel Maddow and Chris Matthews for people that somebody can actually stand to watch for anything but the sheer comedic value, or the endless licking of Obama’s boots.
But from a media business perspective, one particularly interesting detail of the piece is when author Rebecca Dana reveals that (MSNBC chief Phil) Griffin “optimistically” expects to beat first-place rival Fox News within the next year.
“MSNBC is more successful now than it has ever been,” Dana wrote. “At the end of this presidential election, it drew an average of 1.5 million viewers to its weekday prime time lineup. (The numbers have fallen since.) Fox still gets more than two million a night, but Griffin, optimistically, believes he can beat Fox by 2014.”
“It’s a cockiness that has funneled down,” she added. “In a recent staff meeting, one of Griffin’s producers coined a new term for Fox News: ‘Loserville.’”
In addition to his desire to beat new CNN chief Jeff Zucker, Griffin reportedly “obsesses” over beating the #1 cable news network. “It’s his life’s ambition,” wrote Dana.
Though several Fox primetime shows (Hannity and On the Record) have occasionally lost to their MSNBC counterparts in the key 25-54 demo, Dana notes that in order for Griffin’s network to realistically “catch” up to Fox, “MSNBC wouldn’t just have to sustain its current ratings; it’d have to double them.”
It’s not a problem if he doesn’t overtake Fox, though; in liberal land this failure will be grounds for a promotion and a big raise.
Oh, and actually, “Loserville” isn’t a new term: it’s from The Hangover, and I think that producer has the roles reversed.