I’m not a wine drinker, so this doesn’t really impact me. I’ve heard people talking about it, though: that it’s not too bad for the price. It’s cheap because the maker owns the land where the grapes are grown, but bad crops in the last two years have impacted the supply of grapes.
The popular wine known as “Two-Buck Chuck” will need a new name after the bargain beverage’s price was raised.
The Santa Rosa Press Democrat reports that over the past decade shoppers at Trader Joe’s California stores paid $1.99 for a bottle of Charles Shaw shiraz or cabernet sauvignon.
The new $2.49 price tag had shoppers searching for new names. Some customers joked that the brand should now be called “Inflation Chuck” or “Upchuck.”
Trader Joe’s sold about 5 million cases of the wine last year.