You can get it on that double with cheese at Wendy’s, but only in Japan. Oh, and it will cost you $16. Wendy’s recently re-opened in Japan after a two-year absence. The truffle and foie gras luxury burger is a creation of the franchise owner in Japan.
Photo credit: Tomohiro Osumi / Bloomberg
Wendy’s has a new burger, and it’s not for the cost-conscious.
It’s a foie gras and truffle-festooned burger that costs $16. But the trip to the restaurant will cost you much more — this burger is available only in Japan.
It marks the return of Wendy’s — the third-largest fast-food chain in the U.S., now on track to overtake second-placeBurger King — to Japan after a two-year break. The first new Wendy’s in the country opened this week in a luxury shopping area in Tokyo.
The Japanese franchisee developed the luxurious 1,280-yen sandwich. The folks at Wendy’s International Inc.’s corporate offices in Dublin, Ohio, said they “really don’t have anything to do with it.”
The goose liver-topped burger won’t show up in the U.S. any time soon. Wendy’s said its most expensive items here are in the $5-to-$6 range.
Chief Executive Emily Brolick has said Wendy’s will aim to eventually triple its number of foreign restaurants to about 1,000. Other fast-food giants, including KFC owner Yum Brands Inc., are also looking overseas for growth opportunities.
Read more at The L.A. Times
